Telesales / External Sales (Hybrid) - Whetstone
About Lawsons
Lawsons is the UK’s largest independent fencing, timber and builders’ merchants and now boasts 35 branches, 700 employees and £165 million turnover, founded in 1921 and operates across London and the South East of England.
The Role
To manage and develop existing and new customer relationships, increasing branch sales and margins and enhancing the customer experience. To support the Branch Manager in leading and motivating the branch team to achieve sales, gross margin and other key business targets. To grow branch sales and margins, by proactively chasing sales opportunities, finding new business, and developing relationships with new and existing customers.
Within the Sales element of the role, you will engage with our customers over the trade counter and by telephone. You will be the first point of contact and the perfect host for our customers (Trade and Retail). You’ll advise customers on the most suitable and advantageous products to use and promote add on items. You’ll maintain a high standard of presentation within the trade counter and offer excellent levels of customer service at all times.
Working hours - 44.5 hours Monday - Friday, plus 1 in 2 Saturdays 08.00 -12.00
Branch Postcode - N20 0LL
Key Accountabilities…
- Identify and Capture new Sales opportunities.
- Help to exceed branch Sales, Margins and Gross profit.
- Respond positively and effectively to customer’s needs.
- Build rapport, be polite and courteous to customers
- To effectively answer trade counter and telephone sales and quotation enquiries quickly, accurately and efficiently
- Agree the best possible margin when negotiating with customers in line with ledger budgets and KPI’s
- Managing and ensuring the Sales Team are also managing their own KPI's.
- Cultivate and maintain exceptional standards of customer service and ensure Lawsons Best Practice, Standards and Company Policies are met.
- Positively act as the link between your branch and your customers
- Deal with customer complaints effectively, pleasantly and in a timely manner.
- Be vigilant to prevent fraud
- Be vigilant to prevent loss of product by theft etc.
- Be vigilant and report any Health & Safety issues to the Line Manager immediately.
- Comply with company audit requirements
- Source materials needed to meet customer requirements for items not stocked through the correct channels
- Assist in the company stock counts, ensuring stock levels are maintained and merchandised
We would love to meet someone with…
- Previous External Sales / Telesales experience in a Builders Merchants (essential)
- A Full UK Driving License (essential)
- Demonstrates a positive and friendly attitude, and enjoys managing a team to deliver and drive Sales.
- Is prepared to develop a knowledge of the company, its products and the elements required to be successfully employed in the business.
- Someone who will promote and adhere to the company’s cultures, values and professionalism.
- Excellent communicating, influencing and negotiating skills. Both oral and written
- Ability to prioritise responsibilities under pressure and be self-motivated.
• Confidence to cold call existing and prospective customers.
- Holds excellent interpersonal skills, confidence and ability to approach customers
- Has experience in developing positive relationships with trade customers
- Ability to prioritise responsibilities under pressure and be self-motivated.
- A professional approach and will promote and adhere to the company’s culture and values
Knowledge, Experience, Qualifications:
• Previous Sales experience within a merchants
• Industry and product knowledge (essential)
• Driving license
• Excellent IT skills (Word, Excel, and Outlook)
- Department
- Operations
- Locations
- Whetstone

Whetstone
Our Perks & Benefits
-
🏖️ 25 days paid holiday
- plus Bank Holidays and an extra day off for your birthday
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🎁 MyReward benefits platform
- including retail discounts and an online GP service
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🪙 Pension scheme
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👓 Specsavers eyecare vouchers
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🚲 Cycle to work scheme
- a loan of up to £1000 to buy a bike
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💷 Generous staff discount
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🚉 Annual season ticket loan
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🗣️ Employee Assisted Programme
- free legal, financial or relationship advice for you and your immediate family
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🧑🤝🧑 Life assurance
Workplace, Culture & Diversity
Corporate culture is essential to allow the organization to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.
Telesales / External Sales (Hybrid) - Whetstone
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