Counter Sales - Crawley
If you are passionate about customer service and looking for a new challenge in builders merchant sales, we would love to hear from you. Apply today to take the next step in your career with Lawsons.
About Lawsons
Lawsons is the UK’s largest independent supplier of fencing, timber, and building materials, with an extensive network of branches across London and the South East. Since 1921, our commitment to outstanding service and quality products has made us a leading name in the industry. We now have over 35 branches, employ more than 700 people, and have a turnover of £165 million.
Counter Sales Job Opportunity in Crawley
As a Counter Sales team member at our Merton branch, you will play a vital part in providing exceptional customer service and sales support on the trade counter. We are looking for a proactive, customer-focused individual who will deliver excellent service to our trade and retail customers, helping them with product advice, accurate order processing, and ensuring a positive experience with every visit.
Working Hours for Counter Sales Role
This position is full-time, working Monday to Friday from 07:30 to 17:00, with alternate Saturdays from 08:00 to 12:00. You will be part of a friendly, enthusiastic team, committed to supporting one another in achieving shared goals.
Branch Location - Telford Pl, Crawley, RH10 1SY.
Benefits – Why Join Lawsons for Your Sales Career?
- Competitive salary range between £29,000 - £31,500 dependant on experience.
- 25 days holiday plus Bank Holidays and a dedicated celebration day.
- Pension Scheme, Death In Service Scheme, and Employee Assistance Programme.
- MY Reward benefits, including Online GP Access.
- Ongoing training and development opportunities to support your career growth.
- Be part of a long-established, reputable company with a strong focus on people and excellence.
Main Responsibilities – Counter Sales Position
- Deliver outstanding customer service to all customers, offering product knowledge and advice to meet their needs.
- Efficiently process orders, quotations, and sales transactions at the trade counter using the company CRM/EPOS system.
- Support product merchandising, promotional displays, and ensure that the counter area is well-presented and tidy at all times.
- Build and maintain lasting relationships with trade and retail customers to encourage repeat business.
- Proactively identify cross-selling and upselling opportunities to maximise sales growth and branch profitability.
- Assist with stock control processes, stock rotations, and regular inventory checks.
- Work closely with warehouse and yard staff to ensure seamless customer collections and order fulfilment.
- Act promptly to resolve any customer queries or issues in a professional and positive manner.
- Ensure compliance with all company procedures, health & safety regulations, and industry best practice.
Skills and Experience – What We’re Looking For in a Counter Sales Team Member
- Previous experience in a Builders Merchant, trade counter, retail sales, or a similar customer-facing sales environment (essential).
- Friendly manner, excellent communication skills, and a strong team player.
- Quick learner with good product knowledge, or willingness to learn about timber, building materials, and associated products.
- Good numeracy, accuracy, and attention to detail when processing orders and handling payments.
- Ability to remain calm and professional under pressure, with effective problem-solving skills.
- Confident using computer systems for sales transactions and enquiries.
- Positive attitude, adaptable, and committed to providing a quality experience for every customer.
Why You Should Apply – Build Your Career in Trade Counter Sales
- Join a respected market leader, recognised for its supportive workplace and commitment to people development.
- Work in a busy and rewarding environment where your efforts make a real difference to the success of the branch.
- Access tailored training, mentoring, and progression opportunities within the largest independent supplier in the industry.
- Become part of a diverse, inclusive team culture that welcomes new ideas and values every contribution.
- Department
- Sales
- Role
- Counter Sales
- Locations
- Crawley

Crawley
Our Perks & Benefits
-
🏖️ 25 days paid holiday
- plus Bank Holidays and an extra day off for your birthday
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🎁 MyReward benefits platform
- including retail discounts and an online GP service
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🪙 Pension scheme
-
👓 Specsavers eyecare vouchers
-
🚲 Cycle to work scheme
- a loan of up to £1000 to buy a bike
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💷 Generous staff discount
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🚉 Annual season ticket loan
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🗣️ Employee Assisted Programme
- free legal, financial or relationship advice for you and your immediate family
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🧑🤝🧑 Life assurance
Workplace, Culture & Diversity
Corporate culture is essential to allow the organization to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.
Counter Sales - Crawley
If you are passionate about customer service and looking for a new challenge in builders merchant sales, we would love to hear from you. Apply today to take the next step in your career with Lawsons.
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