Counter / Telesales - AVS Bishops Stortford
If you have strong communication skills, are enthusiastic about helping people, and enjoy working in a fast-paced, supportive environment, we would love to hear from you.
Lawsons Group is the UK’s largest independent supplier of fencing, timber, and building materials, with 35 branches across London and the South East. We pride ourselves on our customer service, our commitment to colleague development, and our inclusive, collaborative culture built over more than a century.
Counter and Telesales Role - Bishops Stortford
We are seeking a motivated and customer-focused individual to join our AVS Bishops Stortford branch in a dual Counter Sales and Telesales role. As a vital part of our trade counter team, you will deliver excellent service to trade and retail customers while supporting our continued sales growth over the phone and in branch.
Working Hours and Branch Location
This is a full-time, permanent position working Monday to Friday from 07:30 to 17:00, with alternate Saturdays from 08:00 to 12:00.
Branch Location: AVS Fencing Supplies, Horse Cross, Standon, Ware, SG11 2PU.
Employee Benefits – Why Build Your Sales Career at Lawsons?
- Competitive salary: £29,000 – £31,000, dependent on experience.
- 25 days holiday plus Bank Holidays and a dedicated celebration day.
- Comprehensive Pension Scheme, Death In Service Scheme, and Employee Assistance Programme.
- MY Reward benefits, including Online GP Access.
- Ongoing training and development programmes to support your progression.
- Be part of a people-first, established business focused on opportunity and inclusion.
Main Responsibilities – Counter Sales & Telesales
- Provide outstanding customer service, offering expert advice on our wide range of timber, building materials, and fencing products.
- Proactively handle inbound and outbound telesales calls, identifying customer requirements and supporting branch sales growth.
- Process orders and quotations at the counter and over the phone using our EPOS/CRM systems, ensuring accuracy and efficiency.
- Maximise sales by identifying upselling and cross-selling opportunities both in branch and via telephone.
- Build and maintain strong relationships with trade and retail customers to encourage repeat business.
- Help merchandise and maintain a well-presented trade counter area at all times.
- Work collaboratively with the warehouse, yard, and delivery teams to ensure a seamless customer experience.
- Assist with stock checks, rotations, and general stock control duties.
- Resolve customer queries or complaints efficiently, ensuring a positive resolution every time.
- Uphold all company operational processes and health & safety requirements.
Skills & Experience – What We’re Looking For
- Sales experience in a builders merchant, trade counter, telesales, or retail sales role (essential).
- Excellent telephone manner and interpersonal skills, able to build rapport quickly.
- Strong computer literacy and confidence using EPOS and CRM systems.
- Good product knowledge, or willingness to learn about fencing, timber, and building materials.
- Detail-oriented, accurate, and reliable in processing orders, quotations, and payments.
- Proactive, calm under pressure, and an effective problem solver.
- Positive team player, adaptable, and committed to a high standard of customer service.
Why should you apply...
- Join a respected, market-leading company with genuine opportunities for development and progression.
- Enjoy a varied, dynamic role at the heart of a supportive, welcoming team environment.
- Benefit from comprehensive onboarding, in-depth product training, and ongoing mentoring.
- Be valued for your expertise, dedication, and contribution to our busy AVS Bishops Stortford branch.
- Play your part in a diverse and inclusive company that respects and develops every colleague.
- Department
- Sales
- Role
- Telesales / Counter Sales
- Locations
- Bishops Stortford

Bishops Stortford
Our Perks & Benefits
-
🏖️ 25 days paid holiday
- plus Bank Holidays and an extra day off for your birthday
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🎁 MyReward benefits platform
- including retail discounts and an online GP service
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🪙 Pension scheme
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👓 Specsavers eyecare vouchers
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🚲 Cycle to work scheme
- a loan of up to £1000 to buy a bike
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💷 Generous staff discount
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🚉 Annual season ticket loan
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🗣️ Employee Assisted Programme
- free legal, financial or relationship advice for you and your immediate family
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🧑🤝🧑 Life assurance
Workplace, Culture & Diversity
Corporate culture is essential to allow the organization to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.