About Lawsons Group

Lawsons is the UK’s largest independent supplier of fencing, timber, and building materials, proudly operating 35 branches across London and the South East. Since 1921, we have been dedicated to outstanding service, professional growth, and creating supportive, opportunity-rich workplaces for every colleague.

External Sales Representative –  Southern Cluster Sales Opportunity

We are seeking an experienced and motivated External Sales Representative to join our  Southern Cluster team. In this field-based sales role, you will represent Lawsons Group and build strong, long-lasting relationships with new and existing customers. If you are passionate about selling, have a strong knowledge of timber, fencing, and building materials, and thrive in a fast-paced environment, we want to hear from you.

Your focus will be on driving external sales growth across the designated geographical area, identifying new business opportunities, and providing tailored solutions to trade customers. This is an exciting opportunity to develop your career within a respected, growing company and play an integral part in our regional success.

Hours and Location for External Sales Role

This is a full-time, field-based position covering customers and prospects within the Southern Cluster, reporting to the AVS Havant branch. You will work Monday to Friday, with flexibility required to meet customer needs. Occasional site meetings or events may require additional hours.

Main Area Covered: AVS Havant, and Southern Cluster branches.

Benefits – Why Join Lawsons Group for Your External Sales Career?

• Salary range £37,000 - £40,000 plus company car, laptop, and mobile phone.
• 25 days holiday plus Bank Holidays and a dedicated celebration day.
• Pension Scheme, Death In Service Scheme, and Employee Assistance Programme.
• MY Reward benefits, including Online GP Access.
• Ongoing training, development, and progression opportunities with a leading independent Group.
• Be part of a collaborative, people-focused organisation with a commitment to diversity and inclusion.

Main Responsibilities – External Sales & Business Development

• Proactively identify and secure new business opportunities within the AVS Havant and Southern Cluster sales area.
• Develop and maintain strong relationships with existing trade customers, ensuring ongoing satisfaction, retention, and growth.
• Visit customer sites, provide expert advice on our products, and offer appropriate product solutions to meet their project requirements.
• Deliver professional, consultative sales presentations and quotations in line with company guidelines.
• Meet or exceed agreed sales targets and business development objectives.
• Work closely with internal branch teams to ensure excellent customer service and smooth order processing.
• Maintain up-to-date records of customer interactions, leads, and opportunities using CRM systems.
• Monitor competitor activity and market trends in the building materials, timber, and fencing sector.
• Promote company values, products, and services at all times, acting as a positive ambassador for Lawsons Group.
• Ensure compliance with all company procedures, health & safety regulations, and industry best practice. #HP

Skills and Experience – What We’re Looking For in an External Sales Representative

• Proven experience in an external sales, field sales, or business development role, ideally within building materials or related industries (essential).
• Sound knowledge of fencing, timber, landscaping, or builders merchant products (essential).
• Confident communicator with excellent interpersonal and negotiation skills.
• Strong track record of meeting or exceeding sales targets.
• Self-motivated, proactive, and able to manage your own diary and workload efficiently.
• Strong commercial awareness and ability to identify sales opportunities.
• Competent IT user, comfortable with CRM and sales reporting systems.
• Full UK driving licence is essential.

Why You Should Apply – External Sales Jobs at Lawsons Group

• Join a market leader recognised for its supportive culture and commitment to developing talent.
• Make a tangible impact on the success and growth of the AVS Havant and Southern Cluster region.
• Enjoy the independence and variety of a field-based role while being supported by an experienced branch network.
• Access tailored training, mentoring, and real progression opportunities to advance your sales career.
• Be part of a diverse, inclusive team where your skills and ideas are valued and recognised.