About Lawsons Group

Lawsons is the UK’s largest independent supplier of fencing, timber, and building materials, with 35 branches throughout London and the South East. Our enduring success is built on quality service, talented people, and an open, diverse workplace. Join us as an Area Sales Manager in Camden and become a valued member of our dynamic, supportive team.

Lawsons Group is seeking a highly motivated and results-driven individual to join our team as an Area Sales Manager for Camden. As the UK’s leading independent supplier of fencing, timber, and building materials, Lawsons Group is committed to excellent customer service and embraces an inclusive, supportive workplace where everyone can thrive.

Area Sales Manager Career in Camden – Sales Leadership in Timber & Building Materials

Are you excited by the challenge of driving business growth and cultivating strong, trusted relationships with customers across Camden? This Area Sales Manager position is perfect for someone with proven sales experience in the construction, timber or building materials sector, who is energised by developing new business, leading by example, and collaborating with branch teams. If you are commercially astute, people-focused, and passionate about delivering market-leading service, we’d like to hear from you.

Working Hours & Location – Area Sales Manager Camden

This is a permanent, full-time role working 40 hours per week, Monday to Friday. 

The role covers Camden and surrounding areas, with regular travel to customer sites and Lawsons Group branches.

Benefits of Joining Lawsons Group as an Area Sales Manager

• Competitive salary range £50,000 - £58,000 (dependant on experience)
• Company car, laptop, and smartphone provided.
• 25 days paid holiday (plus Bank Holidays), plus an extra celebration day each year.
• Pension scheme, Death In Service benefit, and Employee Assistance Programme for your wellbeing.
• Structured sales, leadership, and product training, plus clear progression routes.
• My Reward employee perks, including Online GP Access and more.
• An inclusive, high-achieving team culture where your contribution is recognised and you can grow your career.

Key Area Sales Manager Responsibilities – Timber, Fencing & Building Materials

• Develop, manage, and grow a portfolio of trade and retail clients, maximising sales opportunities in Camden and the surrounding territory.
• Identify and win new business accounts, building senior-level relationships with contractors, builders, and commercial customers.
• Deliver outstanding customer service, providing expert technical advice on our wide product range, including specialist timber and building supplies.
• Prepare accurate quotations, negotiate terms and close sales effectively, in line with company margins and targets.
• Collaborate closely with branch teams, yard operatives, and central support to ensure seamless customer experience from order to delivery.
• Maintain up-to-date records of customer activity, pipeline, and sales performance using our CRM systems.
• Actively monitor local market trends, competitor activity, and pricing to maximise opportunities and inform commercial strategy.
• Champion Lawsons Group’s standards of inclusion, professionalism, and customer care in all external and internal dealings.
• Support branch events, promotional activities, and key customer meetings, helping achieve group targets and growth ambitions.

About You – Skills & Qualities for Success as an Area Sales Manager

• Proven track record in business-to-business sales, ideally with experience in the construction, timber, or building materials sector.
• Able to demonstrate achievement of sales targets and successful account development.
• Excellent communication and negotiation skills – with the ability to build relationships at all levels, both externally and within a team.
• Confident, proactive, and commercially minded with strong organisational abilities.
• IT proficient – able to use CRM, Microsoft Office, and sales reporting systems effectively.
• Energetic and resilient – keen to learn new products, processes, and adapt in a fast-paced, growing business.
• Respectful of all colleagues and customers, supporting Lawsons Group’s commitment to diversity and inclusion.
• Full UK driving licence is essential.

Why Choose Lawsons Group for Your Area Sales Manager Career?

• Be part of a leading, independent company with a legacy of excellence and innovation since 1921.
• Enjoy genuine opportunities for progression into senior commercial, sales management, or regional roles as you grow with us.
• Work alongside experienced industry professionals who are committed to mentoring and developing your skills.
• Make a tangible difference every day by supporting local customers and shaping the success of our Camden territory.
• Thrive in a respectful, inclusive, and collaborative working culture. #HP