About Lawsons

Lawsons is the UK’s largest independent fencing, timber and builders’ merchants. Founded in 1921, we operate across London and the South East with 35 branches, over 700 employees and a turnover of £165 million. We pride ourselves on delivering high quality products and exceptional service to both trade and retail customers.

Position Overview

We are recruiting for a Telesales / Counter Sales position based at our AVS Guildford branch. This is an office-based position focused on generating sales and providing exceptional customer service via telephone and digital channels. The successful candidate will identify customer needs, upsell relevant products and services, manage customer accounts, and help drive revenue growth for the AVS division while maintaining Lawsons’ high standards of professionalism.

Working Hours

This is a full-time, permanent position. Typical hours are Monday to Friday 07.30 -17.00, plus 1 in 2 Saturdays working 8.00 - 12.00pm.

Benefits for the Successful Candidate

• Competitive salary dependent on experience (£30,000 - £32,000)

• 25 days holiday plus 8 Bank Holidays and 1 celebration day.

• Company pension scheme and Death In Service cover.

• Employee Assistance Programme and My Reward benefits including online GP access.

• Training, development and clear progression opportunities within a well-established employer.

Main Responsibilities

• Make outbound calls to existing and prospective customers to promote AVS products and services, convert leads and generate sales opportunities.

• Handle inbound enquiries professionally, providing accurate product information and advising on suitable solutions.

• Achieve and exceed individual and team sales targets and KPIs through effective account management and proactive selling.

• Build and maintain strong customer relationships, ensuring a high level of service and repeat business.

• Accurately record all customer interactions, sales activity and follow-ups in the company CRM system.

• Work closely with branch colleagues to identify cross-sell and upsell opportunities and pass on customer feedback.

• Support marketing campaigns and promotional activity by contacting targeted customer lists and reporting results.

• Adhere to company policies, data protection regulations and industry best practice when handling customer data.

Qualifications and Skills

• Previous telesales, inside sales or customer service experience, ideally within merchanting, building supplies, or a related B2B environment.

• Proven track record of meeting sales targets and working to KPI metrics.

• Excellent telephone manner, strong communication skills and a customer-focused approach.

• Confident negotiator with good commercial awareness and the ability to identify sales opportunities.

• Proficient IT skills, including MS Office and experience of CRM systems; accurate record keeping and attention to detail are essential.

• Ability to work well within a team and manage time effectively in a busy environment.

• A positive, resilient attitude with willingness to learn about our products and services.

Why You Should Consider Joining Us

• Join a respected, long-established company with strong regional presence and commitment to colleague development.

• Work in a supportive, team-focused environment with clear routes for career progression.

• Play a key role in driving sales growth and supporting trade and retail customers across the region.

• Benefit from industry-leading training, wellbeing support and an employee rewards package.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you have a proven telesales or customer service background, strong commercial focus and the drive to succeed in a sales role, we would like to hear from you. #MP