About Lawsons

Lawsons is the UK’s largest independent supplier of fencing, timber and building materials. Established in 1921, we operate across London and the South East of England with over 35 branches, more than 700 employees and a multi‑million pound turnover. We are committed to delivering high quality products and exceptional service to both trade and retail customers.

The Role

This role is for a Telesales - AVS team member based at our Basingstoke branch. You will handle inbound and outbound telephone sales, support counter enquiries and play a key part in delivering excellent customer service while helping the branch achieve sales and margin targets. The role requires strong telephone manner, accurate order processing and the ability to promote relevant products and add‑ons to maximise revenue.

Working hours

Full time, permanent position. Typical hours are Monday to Friday 07:30 - 17:00 with every second Saturday 08:00 - 12:00 (44.5 hours per week).

What’s in it for you

• Competitive salary depending on experience (£35,000 - £37,000)

• 25 days’ holiday plus UK Bank Holidays and one celebration day

• Pension scheme

• Death in service benefit

• Employee Assistance Programme and wellbeing support via the My Reward platform

• Comprehensive onboarding, training and career development opportunities

• Supportive, team‑oriented working environment

Main Responsibilities

• Answer inbound telesales enquiries promptly and professionally, providing product information, pricing and availability.

• Conduct outbound calls to prospective and existing customers to generate sales, qualify leads and support account retention.

• Process telephone and counter orders accurately using company systems, ensuring correct documentation and payment handling.

• Deliver an excellent counter sales service to visiting customers, handling collections and providing product advice.

• Proactively promote relevant products, services and promotions to maximise sales and meet branch targets.

• Liaise with yard and delivery teams to ensure accurate and timely collections or deliveries.

• Record customer interactions and maintain accurate records in the CRM/sales system.

• Support stock management activities, assist with stock counts and report shortages or special requirements to management.

• Maintain a tidy and professional counter area and ensure promotional materials are kept up to date.

Key Accountabilities

• Help to exceed branch sales, margins and gross profit targets.

• Comply with company audit and cash handling procedures.

• Respond positively and effectively to customer needs and resolve queries in a timely manner.

• Provide feedback to management on market trends and customer preferences.

• Adhere to Lawsons Best Practice, Standards and Company Policies, including loss prevention measures.

Person Specification

• Previous telesales or counter sales experience is essential, ideally within builders’ merchants, timber, landscaping or related sectors.

• Excellent telephone manner with strong customer service skills and the ability to build rapport quickly.

• Good numeracy and IT literacy; comfortable using telephone systems, tills, handheld devices and company systems.

• Organised and accurate when processing orders and handling payments.

• Confident communicator with the ability to influence and negotiate.

• Target‑driven, motivated and able to work effectively as part of a team and independently.

• Flexible and reliable with a willingness to work alternate Saturday mornings.

• Full UK driving licence desirable but not essential.

Why join Lawsons?

• Be part of a well‑established and respected company with clear career progression pathways.

• Work in a varied role with direct impact on branch performance and customer satisfaction.

• Access to company benefits including pension, employee assistance programme and training.

• A supportive team environment where your contribution is recognised and valued.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you are customer‑focused, organised and enjoy working in a busy branch environment, we would like to hear from you. #MP